5-Phase Development Process

Everything that you want on your site and how you want it is what the content phase is all about. For example, to whom will you be targeting the site; will the site require eCommerce options; will there be a blog; will you need customer relationship management (CRM); how and to what extent do you want to publicize your site, including social media and email? Essentially, you send us everything relevant, preferably, an initial menu, i.e., an outline, and we will collaborate with you on as many details as possible for each menu item. If you don’t have a domain name, we will help you register one (or more). If you already have a site and wish to improve it or take it in a different direction, we’ll want to know your thoughts. The outcome will be a first draft content package.

We set up your host on one of our secure staging servers, install WordPress, and place it “under construction,” with special access to you. Based on your content package, the theme, demos, and an initial set of plugins, including required plugins and relevant extensions, will be installed. The outcome will be a design framework, i.e., the “architecture” with a stylistic approach, text and image blocks, and an initial look at the actual site that you’ll be able to see and note for additional work.

This is where we fill in the blanks, and in so doing revise the look and feel of the site, which can mean going back to one or both of the previous phases, making adjustments there and implementing them here. At this time, site-based Search Engine Optimization (SEO) criteria will be set up for every page. Everything will be visible to you on the staging server, so that you can see and approve changes and updates in real time. In addition, your publicity strategy, whether it is a facebook page, an X account, etc., or (best of all) an email marketing campaign, can now be finalized

When the site is completed, everything will be up for review. As an option, the site can be beta tested among a selected – or random – audience, along with survey (opinionnaire) forms. At this time, your marketing, social media, security and analytics preferences will be implemented. Final revisions will be made.

After you’re satisfied with the site and have given us approval to launch, two things will happen. First, the staging site will be migrated to your new SuperPage host, and second, the Domain Name Server (DNS) will be switched from your registrar (e.g., godaddy, network solutions, etc.) to our DNS. Migration can take a few hours, so we do it during off-hours, i.e., the wee hours of the morning. Your social media will be turned on, and your first email will be sent out, with “read more” links to your site. Your new site will now be officially published on the web! When the site is completed, everything will be up for review and updates.