Daleboot makes ski boots, and custom fits them for every skier, regardless of ability or physical limitation. Known as the "holy grail" of ski gear, Daleboot, with headquarters in Salt Lake City and Kitzbuhel, Austria, is famous among professionals, olympic skiers, [...]

Solitude. Rod here. I presented this concept for an online and print campaign to the Director of Advertising at Solitude Ski Resort, focussing on the people of Solitude and their roles. She liked the concept, but then, Solitude was purchased by Alterra, a big multi-national ski resort corporation, [...]