We were asked to create a version 1, i.e., a new site, for the New York City based International Association for Concierge Medicine (IACM). IACM is in the process of developing a worldwide membership database of doctors, practices, hospitals, and a variety of specialty heath care services. IACM wanted simple but attractive site for this emerging alternative health care industry. The site itself sports a vertical header/menu, and it scrolls cleanly through page content while the entire menu remains visible.