Daynes Music
Creative, Reseller
Background. Daynes Music was the most well-known and respected music store in the State of Utah. For 164 years, four generations of the Daynes family proffered the world’s finest musical instruments. For example, since 1873, Daynes Music was the exclusive dealer for Steinway Pianos, the first such dealership west of New York. In addition, Daynes Music had a well-deserved reputation of generosity for:
- providing music education in public schools, especially for Title 1 kids;
- developing and promoting regional, national, and international piano competitions, jazz and pops concerts and recitals; and
- supporting gifted young musicians throughout the State, especially through its All-Steinway-Schools program at Utah Universities and Colleges.
Goal: Daynes Music was inextricably tied to the history and ongoing musical culture in Utah, thus our long term goal in developing a brand for Daynes Music was to further its reputation as an institution, while continuing to appeal to serious retail buyers of the Steinway Family of Pianos (Steinway, Boston, and Essex), piano sheet music and services, and to promote innovative music technologies, including PianoScan and the Steinway Spirio Player Piano.
Web: At over 100 pages coded in WordPress, the Daynes Music web site remained its principal branding vehicle (see also the Daynes Music Archive). The Daynes web presence was elegant and versatile, highlighting all new Steinway, Boston, and Essex pianos. We set up the template for used pianos, which was maintained by store personnel. In addition, the site featured new music technologies with innovative demos by a variety of players, all produced by SPI. Sheet music and a variety of piano services are featured on the site, from a teacher finder to recital hall reservations and the services of Steinway-trained piano technicians.
Print: We created a print campaign that is uncluttered and sophisticated, focussing on publications such as symphony, ballet, and university concert brochures. We also provided email marketing with a Monthly Newsletter, “The Melodeon,” which was informative and feature-rich, selectively targeted for existing and potential customers.
Social Media: The Daynes Facebook page was maintained by store personnel.
Special Features: Combined Header and Menu, Modern Footer Styling, Custom Interior Page Templates, Used Piano Template, Staff-Maintained, Pages For Products (Every Steinway Piano), Video Productions, Monthly Newsletter, Social Media, Print Graphic Advertising
Note: Sadly, for thousands of customers, musicians, teachers and friends, Daynes Music closed its doors in 2026, after 164 years of service to Salt Lake City, Utah, and the Intermountain West. They will be missed.