The golden ratio: A mathematical description of beauty in nature. Flower petals, pine cones, conch shells, our fingers, spiral galaxies, great works of art and architecture, e.g., the Parthenon, the Pyramids, the works of daVinci, and everything you see that “feels right but you’re not sure why” can be described by the golden ratio (here’s more info). SuperPage applied this equation to the development of a project for Horizon. They wanted a sense of “balance” that conveyed “your home through all of life’s seasons.” In addition to the simplicity and elegance of the page layouts throughout the site, we created unique animation loops for each of the seasons — the site itself changed, like the seasons, four times every year.