Custom Web Site Design & Development
Your Vision is Our Vision
Let’s say you’re a veterinarian and you want to start your own pet clinic. Or maybe you’re an early childhood specialist and you want to start a preschool. Or you’re a physician looking for a new career and you have an idea for a chain of sports and fitness spas. Or you just love to bake and you want to start up your own vegan bakery. Whatever your vision, or your goals, or your mission, it all starts with a web site. SuperPage designs and builds custom web sites (no cookie cutters), we’ve done it for hundreds of clients for 25 years, and we’re right here to help you realize your dream. Not only will we work with you to make sure you get exactly what you want on the web, we can also help you get the financing for your site, lines of credit, even payroll services, and more. Your dream can come true, and a SuperPage custom web site is the first real step you’ll take on the journey to your future. Your vision is our vision.
We do it with WordPress. WordPress is the platform upon which the web works. WordPress powers over 35% of the entire web, and over 70% of all new web sites are WordPress. WordPress is more popular than Twitter (ahem, Mr. Trump). Nobody “owns” WordPress, it’s entirely open source and free. WordPress doesn’t have a CEO and has 500 times less employees than Amazon. WordPress runs over 30% of the top 1,000 web sites, and some of these sites are complex and massive. WordPress is designed for geeks like us too, with PHP and MySql access and ShortCode blocks. WordPress is SEO-friendly, and secure. WordPress is not going away, and it’s getting better every minute. That’s why we do it – for you – with WordPress.
Everything that you want on your site and how you want it is what the content phase is all about. For example, to whom will you be targeting the site; will the site require eCommerce options; will there be a blog; will you need customer relationship management (CRM); how and to what extent do you want to publicize your site, including social media and email? Essentially, you send us everything relevant, preferably, an initial menu, i.e., an outline, and we will collaborate with you on as many details as possible for each menu item. If you don’t have a domain name, we will help you register one (or more). If you already have a site and wish to improve it or take it in a different direction, we’ll want to know your thoughts. The outcome will be a first draft content package.
We set up your host on one of our secure staging servers, install WordPress, and place it “under construction,” with special access to you. Based on your content package, the theme, demos, and an initial set of plugins, including required plugins and relevant extensions, will be installed. The outcome will be a design framework, i.e., the “architecture” with a stylistic approach, text and image blocks, and an initial look at the actual site that you’ll be able to see and note for additional work.
This is where we fill in the blanks, and in so doing revise the look and feel of the site, which can mean going back to one or both of the previous phases, making adjustments there and implementing them here. At this time, site-based Search Engine Optimization (SEO) criteria will be set up for every page. (Here is information on how SuperPage works with SEO.) Everything will be visible to you on the staging server, so that you can see and approve changes and updates in real time. In addition, your publicity strategy, whether it is a facebook page, a twitter account, or (best of all) an email marketing campaign, can now be finalized
When the site is completed, everything will be up for review. As an option, the site can be beta tested among a selected – or random – audience, along with survey (opinionnaire) forms. At this time, your marketing, social media, security and analytics preferences will be implemented. Final revisions will be made.
After you’re satisfied with the site and have given us approval to launch, two things will happen. First, the staging site will be migrated to your new SuperPage host, and second, the Domain Name Server (DNS) will be switched from your registrar (e.g., godaddy, network solutions, etc.) to our DNS. Migration can take a few hours, so we do it during off-hours, i.e., the wee hours of the morning. Your social media will be turned on, and your first email will be sent out, with “read more” links to your site. Your new site will now be officially published on the web!
One thing that differentiates web publishing from traditional (book) publishing is that a web site is never really done. A book is a book, and when it’s on the shelf, that’s it, but a web site is dynamic and keeps changing all the time in any number of ways. We call this “Site Administration,” and site administration is a whole lot more than just hosting, it’s Hosting PLUS SEO, Analytics, Marketing, and Security. But the big differentiator between SuperPage and the others is content updates. We will have built or re-built your site, so we’ll know it intimately, and we’ll keep it up to date, not only at the maintenance end, e.g., updates of WordPress, themes, plugins, and extensions, but we’ll keep the content, the front end, what people see, up to date too, which is the most important thing to you and your audience. Hosting+ really is a whole lot more than just hosting. Check out our Features Comparison page.
So, how much does it cost?
Our minimum charge for building a website is $2,995. The price varies based on complexity, but we work with you and “design to cost,” that is, we will build you a crackerjack site with all of the extras based on your budget. If you need it, we can help you get financing for your project(s), a credit line, even payroll services and more, including a generous referral discount. A properly produced web site isn’t cheap, but with our assistance, you needn’t sacrifice your ideas for lack of funding.