If you’re serious about your web presence, you have to get really serious about who is visiting your site, what pages they’re looking at, for how long, where they’ve visited previously, and what they intend to do next. This, essentially, is Analytics, and there’s so much more. We’ll help you learn about your audience, how to enhance your web presence, and make the most of your investment.

Here is an explanation of features:

ANALYTICS TRACKING

Universal Tracking. Setup universal website tracking across devices and campaigns with just a few clicks (without any code).

eCommerce Tracking. 1-click Google Analytics Enhanced Ecommerce tracking for WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress.

EU Compliance. Make Google Analytics compliant with GDPR, CCPA (US), PECR (UK), PIPEDA (Canada), and other privacy regulations automatically.

Outbound Link Tracking. Automatically track every outbound link clicks to see exactly what sites you’re sending users to. This helps you unlock new partnership opportunities.

Affiliate Link Tracking. Our affiliate link tracking makes it easy for bloggers and affiliate marketers to accurately track their affiliate links with Google Analytics.

Enhanced Link Attribution. Enhanced link attribution allows you to learn which call to action button or link on your landing pages are getting the most clicks.

File Download Tracking. Enable event tracking for file downloads, so you can see which files are getting the most downloads, from which pages, countries, etc.

Scroll Tracking. Easily enable scroll-depth tracking with 1-click to see exactly where your users lose interest in your content, so you optimize it for maximum engagement / time on site.

Forms Tracking. Our Forms tracking addon automatically tracks all your WordPress lead forms, contact forms, and registration forms to show you important conversion data.

Google AMP Tracking. Allows you to properly setup Google Analytics tracking for Google AMP to ensure proper attribution when users switch between AMP and non-AMP parts of your website.

UserID Tracking. View the browsing sessions of logged in users to unlock valuable insights on how your members and customers are moving around your website.

Logged-In User Tracking. Easily differentiate logged-in users from not logged in users allowing for precise analysis. You can even exclude certain roles from skewing analytics like admins.

Author Tracking. Allows you to identify which authors on your site are the most popular, an invaluable tool, especially for multi-author publishers and bloggers.

Post Type Tracking. See stats on which custom post types (content types) get the most visitors on your website.

SEO Score Tracking. See stats for your Yoast SEO score and see how it impacts your traffic.

Published Time Tracking. Optimize the traffic you receive by understanding when your users are engaging the most with your content.

Category Tracking. See stats for your WordPress categories to find out which sections of your sites are the most popular.

Tag Tracking. Determine which topics are the most engaging to for your website visitors.

Focus Keyword Tracking. For users of Yoast SEO, MonsterInsights can help you segment traffic by focus keyword.

Telephone & Email Link Tracking. MonsterInsights automatically detects telephone (tel:) and email (mailto:) links to help you track conversions from inbound communication channels.

Media Tracking. MonsterInsights is compatible with Vimeo Pro’s analytics events, so you can measure who watches your videos, for how long, and how often videos are re-watched.

Hash URL Tracking. If you have a one-page WordPress theme or single landing page, our Hash URL tracking provides built-in analytics support for each action.

Custom Events Tracking. MonsterInsights allow you to setup custom events tracking without writing any JavaScript. Simply use our shortcode, and that’s it.

CUSTOM REPORTS

Analytics Overview Report. See the most important Google Analytics data in an easy to understand report, right inside your WordPress dashboard (Save 5 minutes each day).

Customizable Dashboard Widget. Our dashboard widget allows you to have quick access to your most important stats at the moment you login to your WordPress dashboard.

Page Insights in Admin Bar. Quickly view analytics for each individual page and post from the Insights menu in WordPress admin bar while browsing your website.

Email Summaries. Get weekly analytics summaries containing the most important metrics delivered to your (or your client’s) email inboxes so you can stay on top of how your site is doing.

Real Time Report. Get real-time stats right inside WordPress to see who is online, what are they doing, where are they coming from, and whole lot more.

eCommerce Report. See all your important store metrics in one place such as total revenue, conversion rate, average order value, top products, top conversion sources, and more.

Publisher Report. See exactly which content gets the most visit, which affiliate links are performing the best, what new partnership opportunities you should pursue, and more.

Audience Demographic Report. Understand your visitors in a whole new way with detailed insights like their country, interests, device preference, browser, age, gender, and a whole lot more.

Behavior Report. See how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more.

Custom Dimensions Report. Helps you dig deeper by showing you useful stats like most popular authors, best publication times, popular categories, tags, Yoast focus keywords, SEO score, etc.

Search Console Report. Shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic.

Forms Report. Shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business.

Content Report. Shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion.

Individual Post & Page Report. View individual post and page stats like pageviews, bounce rate, time on page, and entrance/exit numbers directly in the WordPress post list tables.

Customizable Date Ranges. We give you the ability to run each of our reports in standard last 7 and 30 day views as well as any custom date range you desire.

PDF Exports. Take your reports with you or forward them easily to clients or colleagues with our custom PDF Exports feature. Perfect for agencies, our PDF exports can be customized with a custom logo.

Access Control for Custom Reports. Restrict access to  reports based on user role. This is great for businesses with multiple employees, large publishers, and eCommerce websites.